Roy Murphy | Creative Director

Along the journey to writing our book personal reputation management, we talked to numerous individuals about their thoughts on reputation management actually is. Mostly the replies were in the “I don’t have to think about it until my reputation is attacked” variety. For me, this is a dangerous perspective to have. to get yourself an advantage, particularly today, is hard enough. Waiting for your reputation to be besmirched or for a competitor for a job to use your profile against you is just plain careless.

Much better to be pro-active and have a half-decent reputation strategy in the first place. the basics don’t take long at all to do: be consistent, tell your story and use the big internet shop window for what its good at – making you visible online.

This entry was posted on Thursday, September 17th, 2009 at 2:51 pm and is filed under Reputation Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.